Your website is vital to the success of your business. It is a central cog in your marketing machine, the home-base of all of your marketing activities. And it’s one of the easiest ways to get your message to your customers and potential customers alike.
But for many small business owners it’s hard to know where to start. You’re not sure of the options and risks, and it’s easy to be drowned by tech-speak and overwhelmed by options.
I’ve heard so many business people complain about their web designers:
- they take too long
- they don’t communicate / I don’t know what’s happening
- they overpromise and under-deliver
- they hit me with extra costs that I wasn’t expecting
- the website doesn’t do all of the things that I thought it would do.
In many ways it’s like taking your car to a mechanic. If you don’t really know what they’re talking about, you’re not sure if the work is needed and you might feel like you’re being ripped off. Or you’re not sure what to ask for, so you’re not sure you’ll get the result you want.
And so, many business owners get paralysed by the unknown. They’re not sure where to start. Not sure of the options and risks. They feel overwhelmed by tech-speak, differing recommendations and just too many options.
So how is KOG Marketing Solutions different?
To me, the first step is not the website, but understanding what you’re wanting to achieve. Not just with the website alone, but in your wider business.
I take the time to understand your goals and provide a recommendation that will suit your short and medium-term goals but will provide a strong foundation and be able to evolve and grow with your business. (There is nothing more frustrating than spending thousands on a new website only to find out a year later that it doesn’t suit your growing business and can’t be adapted.)
I can translate the tech-speak into clear communication about your project and the best solution to meet your objectives. I draw from all of the available options to design a website solution that meets your business needs, budgets and ongoing ability to manage the website. I am honest and up-front about the risks, benefits, challenges and opportunities of each solution I offer, so you can make an informed decision.
Whether your business goals call for a simple brochure website, or incorporate campaign-specific landing pages, a blog, e-commerce or private membership area, I can work with you to deliver an appropriate solution.
I work to a clear process so that we are in touch regularly throughout your project and you know exactly what’s happening now and what comes next.
When your website is complete I hand it over with clear documentation and instructions. I can also assist with updating and managing your website, alleviating that work and leaving your mind free for priority business matters.
Why does my business need a website?
At this time when social media is growing and there are so many ways to achieve an internet presence of your company, why do you still need your own website?
You website is your property, under your influence. It is one of the few places where you are in complete control of the way your brand is represented and the message your portray.
Your website allows potential customers to research your products and services, building trust and confidence in what you offer. It also improves the experience for customers as they can access information and assistance if they need it.
© 2016 KOG Marketing Solutions
KOG MARKETING SOLUTIONS
Tel: 0417 75 1892