How to Repurpose Content

How to Repurpose Content

It takes time and resources to create marketing content for your business. So it makes sense to look for ways to repurpose each idea so it can be used on different platforms to reach your target audience in different ways. One of the biggest objections I hear from...
Building Your Marketing Machine

Building Your Marketing Machine

Building your marketing strategy is like building a machine – a highly sophisticated production line that turns your target audience into customers, repeat customers and even raving fans. Before I started my own marketing consultancy, I worked for a large...
My Blogging Process – A Step By Step Guide

My Blogging Process – A Step By Step Guide

The blogging process is an individual thing. It depends heavily on your blog topic, frequency, audience and your work style. A blogging process saves you mental energy and time, but many people don’t have a set outline to follow. This is an outline of the steps I use...
Why Does Your Small Business Need A Website?

Why Does Your Small Business Need A Website?

Why should every small business have a website? Because, as many marketers will tell you, if you’re not online you don’t exist. Creating a website claims your online real estate, and lets people find out about your business, your services and your values as they...
Is Your Gmail Email Address Killing Your Business?

Is Your Gmail Email Address Killing Your Business?

Why the little things – like your business email address – really do matter. While researching naturopaths last month for support with a niggling health issue, I asked trusted friends for referrals. I received two recommendations from friends, and as trivial as it...